Customers love shopping at your store, but they are often looking for products you don’t have on the shelves. So, they bail out, order from one of the online giants, and wait for it to show up at their door.
You lose a sale, and a bit of customer loyalty, every time that happens.
Worse yet, the giants have the upper hand: huge buying power, huge product offering and home delivery.
How do you compete with that?
What if you could out-giant the giants and keep your shoppers engaged with your brand for all their grocery shopping—without breaking the bank?
Choice Doorstep™ by ShopHero now gives you that opportunity.
When customers need a product that’s not on your shelves, you can point them to a unique online site branded to your store that’s sure to delight them and keep them engaged with your shopping experience. Here’s what they’ll find:
20,000+ bulk and hard-to-find items not typically stocked on your shelves.
Convenient, user-friendly online site and app for fast, efficient search and shopping.
Items ship directly to their doorstep at no additional cost. Typical delivery time is 2-days.
Besides strengthening shopper satisfaction and loyalty to your store, Choice Doorstep™ offers these giant business benefits for your bottom line: →
You are paid on every order, approximately equal to the same net profit you make on in-store sales.
Whether you send a shopper to the site or they find you organically, they will always be tied to you. All net profits and data associated with that shopper are yours.
No labor, overhead or shipping/delivery costs. Products ship directly from our warehouses to the customer at no additional charge.
You might ask, “Isn’t this just another marketplace solution out to get my customers?”
Quite the contrary. On every measure that matters, Choice Doorstep™ is anything but a marketplace play. Here’s why:
It’s branded to your store. When customers visit the site, they will see your store branding, not a marketplace veneer. See sample website.
Email order confirmations are store-branded as well. See sample confirmation.
Your customers always remain your customers. Site visitors are tagged to your store. You own the relationship, communications, and net margins associated with that shopper.
You own and have access to all the shopper data associated with each of your site shoppers.
Our sole aim with Choice Doorstep™ is to help grocery retailers sell more products. We think if consumers knew the items that were available to them, they'd be interested.
Talk is cheap, but we have fundamental business reasons for honoring your relationship with your shoppers.
Dot Foods, our parent company, is the largest grocery redistributor in North America. We do multiple millions of dollars of business each year with every wholesale grocer in the country. If we went directly after your shoppers, we would lose all our wholesale customer business.
It wouldn't be in our interest to go around you. Your wholesaler knows we're doing this, and is supportive of it because it’s good for them, and it’s good for their customer—you. We're not trying to cut anyone out.
Getting started with Choice Doorstep™ is simple. It can be offered to your shoppers almost immediately regardless of current eCommerce, POS and other technologies running in your store. No integration is required, and setup is minimal.
Once you commit to the program, you provide us with your store branding so we can customize the online experience; we set up the pathways for you to receive net margin payments and track shopper data and purchases; and we send you the in-store promotional materials files. That’s all there is to it.
From there, you’ll have world-class capabilities to fight the online grocery giants vying for your customers. The only limitation is customers’ imaginations!
Ready to Get Started? Schedule a meeting to discuss how easy it can be for your store.
Why adopt Choice Doorstep™? It offers a virtually risk-free opportunity to keep your shoppers engaged with your store rather than going to one of the giants for items they can’t find on your shelves.
To get the word out and drive more traffic to your store, we will engage in aggressive online SEO marketing directly to shoppers touting the benefits of expanded choice.
We provide digital files of in-store signage and promotional pieces customized to your Choice Doorstep™ URL and QR code that you can use to create in-store awareness and push more of your shoppers to the site.
Included are items like posters, window clings, bag inserts, checkout stand cards, and scripts for training associates. We also provide templates for social media posts and emails.
Check out a sample packet here.
Why wait? Get started today.
Choice Doorstep™ represents a great opportunity for your shoppers and your store, but the window won’t stay open indefinitely. We will honor the exclusivity of retailers who sign up with us, but at the same time, we are casting a wide net to attract all shoppers. Once we reach critical mass in a geographic area, we will stop accepting new retailers.
Save my exclusive spot.
(Hint: there's no catch)
We mentioned that Choice Doorstep™ is a virtually risk-free, zero-investment proposition. Here are some facts to back that up.
There is no cost to the consumer for using the program. There is no convenience, delivery, or other hidden fee. All prices include shipping and fulfillment. The only added fee is sales tax.
Each shopper will need to provide their ship-to information, credit card details, etc. However, there is no enrollment or membership fee.
There is a nominal annual fee for the service, and some incentives may apply. There are no other platform fees, percentages, or other charges to the retailer. Click here for a current price sheet.
Your Choice Doorstep™ site is independent of any other technology you have currently running in your stores. There is no development, no integration, no specialized tech needed. With minimal setup, your shoppers will be up and running, purchasing unique items from their favorite local retailer.
Let’s get started today.
Review the Q&A of most frequently asked questions by independent retailers.
Link to Q&A.
