Digital marketing for an independent grocer is hard and time consuming. After the everyday fires are out — refrigeration failure, employee absence, delivery delays…there’s not much time to focus on growing the business, especially online. And the retail giants keep targeting your local shoppers.
We can help.
ShopHero Prism helps you easily extend your reputation online and drive traffic to your store by managing your Facebook, Instagram and email marketing activities. ShopHero Prism provides engaging, grocery-specific content that’s posted for you on a regular basis.
Different ShopHero Prism Calendars make it easy to select the messaging that aligns with your brand and resonates with your shoppers.
Shoppers receive beautifully designed, engaging, informative messages from your store on a regular basis through their favorite digital channels and devices, helping cement their personal connection with your brand.
You review and approve all content before the system posts it, so you stay in complete control without the burden of constantly creating new content to engage your shoppers.
We’re grocery people, and we know we can help with great technology. We’ve created tools that make it easy because we know there’s not much that’s easy about the grocery business.
ShopHero Prism builds your brand by engaging your local shoppers with high quality, branded grocery marketing content, keeping your brand front and center through your own social media and email channels.
We start with your trusted brand and add a spectrum of stunning images, food-focused content and varied posts proven to engage online shoppers. This content is then split into marketing streams that we deliver to your platforms.
Your shoppers will be delighted with a consistent stream of beautifully designed posts and messages focused on engaging, relevant topics.
Our experience in food-industry-specific marketing ensures high-impact, relevant engagement with your customers that will help maintain their enthusiasm for your brand. The base ShopHero Prism package includes posting three times a week on your Facebook and Instagram accounts, plus two emails per month to your shopper mailing list.
Here are a few examples of the types of interactions your shoppers can expect.
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Getting started with ShopHero Prism is simple. With three easy steps you’ll be off and running.
1
You choose the frequency of messages and special holidays you prefer to include/exclude for your shoppers.
2
Identify your organization or banner, location and Prism team or teams.
3
Provide credentials for our team to link your digital channels to Prism for automated posting and tracking.
That’s all there is to it. From there, our implementation team will take care of all the back end connections and provide you with a link to your dashboard for reviewing/approving content and tracking your results.
The powerful engagement delivered by ShopHero Prism campaigns ultimately translates into measurable improvements in your shoppers' engagement with your brand. You can track your progress on intuitive reporting views in the dashboard.
With ShopHero Prism you get the tools you need to take your online marketing effectiveness to the next level. Included are the highest quality, digital ad agency-type images, posts, recipes, quizzes, holiday food highlights, interesting facts, videos, and much more — proven to drive engagement, but at a fraction of the cost of the typical outside agency.
You couldn't even hire your social-media-whiz-college-student-niece for this price.
You’ll be building online customer connections automatically, without the stress, while still taking care of daily operations.
Let us show you how ShopHero Prism performs for other busy independent grocery retailers, and how it can take your online presence to a new level.
